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Fresh look and logo change of Seesam

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03.01.2010

Seesam Rahvusvaheline Kindlustuse AS started using a new logo on 1 January 2010 but will continue to operate under the well-known name Seesam. The aim is to harmonise the visual identity of Seesam with that of our parent company, OP-Pohjola Group, which is the largest financial group in Finland.

The design elements of the solid and respectable OP-Pohjola will be used in the new logo. The common visual design shows that all companies in the group follow the same principles in their activities and they are all responsible and value a personal approach. Being a member of the OP-Pohjola Group allows Seesam and therefore also our clients and partners to benefit from the knowledge and experience of the more than 12,000 financial experts working in the group, who have the trust of more than 4.1 million clients in Finland and the Baltic States.

The new identity of Seesam creates new energy and positive emotions. The new logo combines the orange symbol of the OP-Pohjola Group and the name Seesam, which is well known to the clients. These colours are used to let the clients know that Seesam wants their lives to be safe and full of joy and great experiences, and that insurance services offer a feeling of security for the different things in life.

The new logo does not bring about any changes in the everyday work of Seesam or the company’s communication with its clients and cooperation partners. The services provided and all effective contracts and contact details will remain the same.

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